Gas Station + Convenience Store Payment Solutions: Trends, Opportunities, and Growth
Why Should Gas Stations and Convenience Stores Leverage Contactless and Self-Service Payments?
Making payments faster and easier for customers is crucial for enhancing customer experience and encouraging repeat visits. For gas stations and c-stores – where convenience is king – it makes sense, then, to implement modern payment solutions in these environments, such as unattended or self-service, and contactless payment solutions. Implementing these payment solutions can also increase transaction volume by encouraging fast turnover and appealing to tech-savvy customers, and can lead to cost efficiency and operational benefits, such as reduced labor costs and fewer cash handling costs.
Some examples of unattended or self-service solutions for this industry include self-service terminals, self-checkout kiosks, self-service smart coolers, EV charging terminals, all the way to fully autonomous AI-powered convenience stores.
“A speedy transaction on the forecourt also means allowing customers to pay the way they prefer. Contactless payment has become a priority for consumers and since they have this option at other retailers, they expect it at the pump as well.”
– Convenience Store News
The Gas Station + Convenience Store Industry Today
Even though gas prices have been volatile in recent years, the demand for fuel has remained steady. After all, gas is still a necessity for most consumers, and while electric vehicles are on the rise, gas stations that also have convenience stores (c-stores) are still able to count on a consistent source of retail income. Convenience stores play a huge role in keeping customers engaged, even when they’re no longer just stopping to fuel up.
To encourage customers to step inside rather than just staying in their cars, many convenience stores are getting creative with new initiatives. You’ve probably seen big screens attached to gas pumps promoting loyalty programs or special deals. By enrolling in these programs, customers get access to targeted promotions that are tailored to their preferences. For retailers, this is a great way to gain valuable insights into customer behavior, making it easier to offer relevant deals and keep shoppers coming back.
Larger gas station operators are ahead of the curve when it comes to customer-facing tech, offering things like mobile apps, push notifications, and text messaging. These digital tools help keep customers engaged and informed, while smaller operators are still catching up with these types of technology
One of the newest innovations in the industry is the touchscreen gas pump kiosk. These kiosks allow customers to browse and order from the convenience store while they’re fueling up, making it easier to grab snacks or other items without having to go inside. While these screens are often used to display ads or coupons, some stations are taking it a step further by offering apps for ordering in advance. This boosts both convenience and speed— two key factors in keeping customers satisfied and loyal to the station.
Recent Developments in Gas Station and Convenience Store Technology
Elevating Customer Experience with Technology
As gas stations and convenience stores continue to evolve, many are turning to customer-facing technologies to enhance the shopping experience and meet the expectations of today’s consumers. These integrated technologies—like geolocation alerts, EV charging stations, and in-store Wi-Fi—are all about improving convenience and engagement. For instance, geolocation alerts allow businesses to send personalized messages or promotions to customers when they’re nearby, making them feel valued and encouraging them to stop in.
With the rise of electric vehicles (EVs), adding EV charging stations is another way businesses can attract and engage customers. There are various incentives available to help offset the installation costs, such as grants, tax credits, and rebates, making it easier for gas stations and convenience stores to integrate this eco-friendly service. Offering EV charging is not just a way to cater to a new customer base, but it also increases foot traffic. Drivers will need to charge their vehicles, and while they’re waiting, they’ll likely pop into the convenience store for a snack or drink—giving businesses another opportunity to boost sales.
Making Transactions Seamless and Convenient
Creating a smooth and frictionless transaction experience at the gas pump is just one part of the puzzle. With technology playing a key role in customer expectations, offering tap-to-pay options or mobile wallet integrations is becoming a baseline requirement. Consumers want quick, easy, and secure ways to pay, and contactless payments—often referred to as “frictionless payments”—help businesses stand out from competitors. These methods make it faster for customers to fuel up and get on their way, enhancing convenience and boosting customer satisfaction.
Bringing Customers Inside the Store
While enhancing the experience at the pump is crucial, getting customers inside the convenience store is equally important. Larger operators are increasingly offering website and app ordering for in-store pickup, which supports the ongoing growth of loyalty and reward programs. While most customers prefer to access these programs through a mobile app, many retailers still offer traditional methods for those who prefer to interact with a cashier. By catering to a variety of preferences, businesses can ensure that they engage as many customers as possible and keep them coming back for more.
“Overall customer experience is a top priority for their tech investments because it is foundational to the entire customer-brand relationship”
– 2024 Convenience Store News Technology Study
Popular Payment Solutions
EMV-Certified Devices: Boosting Security and Compliance
EMV-certified devices are becoming a must-have for any business that wants to protect customers from fraud and ensure they meet industry standards. These devices provide a higher level of security, especially when it comes to card transactions, by using encryption and chip technology. What’s even better is that EMV devices aren’t limited to in-store use; they can be installed at the pumps, at car washes, air pumps, and even at EV charging stations. This means businesses can offer a consistent, secure experience across all touchpoints, making it easier for customers to pay with confidence.
Mobile Wallets: The Seamless Payment Experience
For tech-savvy customers who want a fast, modern way to pay, mobile wallets like Apple Pay, Google Pay, and Android Pay have become the go-to solution. By offering mobile wallet payments, businesses align with their customers’ preferences and make it easier for them to complete transactions. This convenience not only makes customers happy but also encourages repeat visits. Plus, integrating mobile wallets with loyalty programs means customers can earn rewards with every purchase, making it a win-win for both businesses and shoppers.
Contactless Payments: Quick and Easy
Contactless payments are all about making transactions faster and more convenient. With just a tap or dip of a card, customers can pay in seconds—because for today’s busy consumers, every second counts. Since 2020, contactless payments have exploded in popularity and have quickly become the gold standard for retailers. Offering this quick and simple payment method helps businesses speed up the checkout process and keep customers satisfied.
QR Payments: A Flexible and Fast Option
QR codes are a super easy and contactless way for customers to pay. All they need to do is scan the code with their mobile device, and they’re ready to go. This method isn’t just limited to credit cards, customers can use various payment methods or apps that they’re already comfortable with. For gas stations, QR codes are a great way to give customers more payment options right at the pump. These codes can also direct them to the station’s website or app, where they can browse and order items from the convenience store, enhancing the overall experience.
Micro Markets: Independent, 24/7 Convenience
Micro markets are a growing trend in the retail world. These unattended retail spaces allow customers to shop independently, and they typically operate 24/7, providing ultimate convenience. This is especially useful for customers fueling up late at night who still need a snack or drink. A reliable payment system is essential for micro markets, as it ensures secure transactions at any time, without the need for staff. By partnering with trusted providers and using robust software, businesses can keep their micro markets running smoothly and securely.
What’s great about micro markets is their flexibility. They can be tailored to fit different spaces and customer needs, making them an ideal option for gas stations and convenience stores. Whether it’s a small setup by the pumps or a larger self-service area inside, micro markets offer a unique way to engage customers and expand retail opportunities.
How Apriva Supports Payment Solutions for Gas Stations and Convenience Stores
Reliable Payment Partner
Apriva’s payment gateway can seamlessly and securely process transactions at the pump on rugged all-weather payment devices, with sales data going to the same back-end Merchant Studio as any other sales on the premise. This means all your POS devices, wherever they may be placed on your business property, can be accessed from one reporting dashboard. Plus, every transaction runs through our secure payment gateway with 99.999% uptime and reliability, and a diversified infrastructure and appropriate safety redundancies built in. We are also actively working to integrate modern payment solutions, soon enabling businesses to accept fleet cards for fuel, EV charging, car washes, and other vehicle services. Contact us to learn more about fleet card services coming soon!
The Best Possible Payment Processing Rates
Our payment processing solution sets us apart. Enjoy the convenience of receiving 100% of your revenue upfront while we handle the complexities of fees, compliance, and reporting. Benefit from our relationship with J.P. Morgan Chase for top-notch security, and customized processing rates that guarantee the best possible deal for you. We’re dedicated to your success, offering transparent pricing with no hidden transaction fees. Our commitment to scaling your business means a comprehensive and flexible solution to meet your payment processing needs.
EMV-Certified Devices
Apriva’s extensive selection of EMV certifications means your business is equipped with the latest payment technology to run secure and compliant transactions. We continue to connect with our partners, all major acquiring banks, and processors in North America so you have the freedom to mix, match, and change solutions to meet your needs. And, if we don’t already support the processor or device you want to use, we can certify it.
The Future with Apriva
Gas stations and convenience stores are continuing to expand, opening opportunities for advanced payment solutions. With prime customer experience at the forefront, operators are looking for ways to streamline transactions experience while improving their bottom line. Customer-facing technologies are the key to achieving this goal. As these payment solutions continue to evolve, Apriva stands ready to be a trusted partner, helping you grow alongside these advancements. Whether you’re looking for a payment solution at the pump, register, or other self-service station, we’re here to help. Contact us today to get started.
Sources:
Hanson, A. (2024, 10). Optimizing the customer experience: C-stores are prioritizing consumer-facing technology to boost the quality of every visit. Convenience Store News, 60, 86-88,90,92.
Mastroberte, T. (2024, 07). Enhancing the fueling experience. Convenience Store News, 60, 54-56.
